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Wicanders' Cork Flooring featured on Disaster DIY - Kitchen Impossible on the DIY Network
Toronto, October 1, 2013 – SHNIER, Canada's leading National Floor Covering Solutions Company, is proud to announce that Wicanders® Cork flooring was featured in a recent episode of Disaster DIY – Kitchen Impossible. Disaster DIY is a show about ‘do-it-yourselfers’ who have not been successful with their own home renovations and are in desperate need of some on-the-job training. Host and contractor Bryan Baeumler arrives to save families from renovation disasters and teach ‘DIYers’ the safe and proper way to fix their mistakes. Wicanders® Cork Flooring was featured as the ideal floor covering choice for this kitchen renovation, noting that the product is environmentally friendly, warm to the touch and provides excellent underfoot comfort.
“We were very excited to find out that Wicanders® Cork Flooring was used in this episode, especially given that it was used in a kitchen” says Steve Caldow, Product Manager Cork & Laminate, SHNIER. “We feel that this prime time television exposure for the product will spark intrigue from consumers who are in the market for a flooring product that fulfills the need for modern, fashion-forward design, combined with unsurpassed wear performance and environmentally sustainable properties. We believe that this will help educate consumers that cork is a great flooring option, especially in kitchens, since that’s the room you’re standing in the most!”
For more information on the show or the DIY Network please visit http://www.diynetwork.com/ For more information on Wicanders® Cork Flooring please visit www.wicanders.ca
ABOUT SHNIER, GESCO LIMITED PARTNERSHIP SHNIER, Gesco Limited Partnership is Canada’s leading National Floor covering Solutions Company. Founded in 1938, the company sells and services over 4,000 residential and commercial flooring customers, offering value-add products, programs and services. SHNIER is headquartered in Brampton, Ontario, in a state-of-the-art, 255,000 square foot central logistics centre. SHNIER’s national operations include five warehouse, sales office and/or showroom facilities across Canada.
For more information:
Vanessa Johnson, Marketing Coordinator
Shnier, Gesco Limited Partnership
vjohnson@gesco.ca tel: 905-789-3755 ext 2378
Steve Caldow, Product Manager – Cork & Laminate Flooring
Shnier, Gesco Limited Partnership
scaldow@gesco.ca tel: 905-789-3767
