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Wicanders Launches New Corktech Label to Highlight the Uniqueness of Cork Floor Solutions
July 7, 2014 - Over the years, Wicanders has developed many floor coverings with exclusive properties, which take advantage of the natural characteristics of cork. By combining traditional production methods with cutting-edge technology, Wicanders' flooring solutions are distinctive, elegant, durable, and comfortable.
Wicanders is pleased to introduce its new Corktech logo. Corktech highlights the key benefits of Wicanders’ Cork products: more silence, more warmth, more walking comfort, more body wellness and more impact resistance.
Cork is a sustainable product that comes from the bark of a tree - a unique species of oak (Quercus Suber) that renews its bark after each harvest. The bark of a cork oak is composed of 40 million air filled cells per cm3 that provide resilience, sound absorption and thermal insulation. It also contains suberin, a natural waxy substance, which provides cork with its elasticity, water resistance and anti-microbial features.
The Corktech logo expresses this exclusive technology based on one of nature's most amazing products. Its superior performance is based on a multilayer structure: a thick core layer of cork, which provides superior physical comfort, sound reduction and warmth, supplemented by an integrated cork underlay that reinforces the shock absorbing and the acoustical and thermal insulation properties.
By augmenting the exclusive natural properties of cork with state-of-the-art technology, Wicanders has created the perfect match between beauty, comfort and durability. This combination achieves a higher standard in flooring, with an impressive range of decorative visuals in cork, wood, optical image and vinyl, protected by the most resilient wear layers available.
ABOUT SHNIER, GESCO LIMITED PARTNERSHIP
SHNIER, Gesco Limited Partnership is Canada’s leading National Floor covering Solutions Company. Founded in 1938, the company sells and services over 4,000 residential and commercial flooring customers, offering value-add products, programs and services. SHNIER is headquartered in Brampton, Ontario, in a state-of-the-art, 255,000 square foot central logistics centre. SHNIER’s national operations include five warehouse, sales office and/or showroom facilities across Canada.
For More Information:
Steve Caldow - Product Manager – Cork & Laminate, SHNIER, Gesco Limited Partnership, scaldow@gesco.ca, 905-789-3767
Vanessa Johnson - Marketing Coordinator, SHNIER, Gesco Limited Partnership, vjohnson@gesco.ca, 905-789-3755 ext. 2378
