News Releases

Shnier is Continuously Stepping Ahead

January 17, 2023

Toronto, Ontario, Canada – Shnier, a Canadian-based national floor-covering distribution company, is happy to announce its renewed commitment to customers in growing together and continuously stepping ahead as the post-pandemic landscape changes.

With more customer access points, there is a need to provide valued dealers with support across the entire value chain. That means creating a seamless shopping journey that crosses digital and traditional spaces no matter the starting point. "The velocity at which online is the beginning point for the shopping experience for customers throughout the chain has blurred the lines between B2B and B2C brands,” says Jeano Bejjani, Director of Marketing. Suppliers must address these changes to help their customers compete.

In 2023, Shnier brings forth plans to transform with purpose; the new direction promises to reimagine the marketing mix and transaction points. This direction brings customers a focused and outstanding product assortment, expertly developed selling tools and merchandising materials, and a stronger-than-ever digital marketing presence. The new approach will provide customers and their customers with a streamlined experience across all platforms, and Shnier will also help them be discovered online to bring leads to their door and aid them with the conversion process. Shnier has a deep-rooted history of bringing customers value-add services that support a leading product offering to create partnerships that drive mutual success.

Shnier will continue to help customers compete by providing them with a new combination of product, merchandising, and digital support.

Product: Simplifying doing business with Shnier by offering an innovative and focused product assortment. A redesigned product departmental structure includes product managers, supported by assistant product managers in each category; each team member is a subject matter expert. This new product team will drive growth through in-depth market research, extensive product planning, and optimizing the new product introduction and product lifecycle management processes. Relaunching the Shnier Connect Training Platform with a new interface and relevant content to help customers with their business provides incremental selling support. A combined offering of physical and virtual sampling to enable the customer journey at its origin. The Shnier Connect landing page guides customers to all the resources, updated news, and fresh content.

Merchandising: Simplified and updated expertly designed displays and samples to enhance the buying and selling process from start to finish.

Enhanced Digital and Brand Marketing: A new level of brand continuity across all platforms reflects the roots while embodying the path forward. Shnier Brand Central: a place to gain access to the digital image library and advertising assets. The in-house creative services team develops advertising tools allowing customers to leverage their talent. They work with LocaliQ to help drive leads to customers and offer a valuable partnership program to customers, helping them access the unmatched expertise of those leading the digital arena. New social media plans focus on getting the brands discovered to lead even more customers to the dealer's door. Their partners at Roomvo help create an incredible consumer experience while assisting retail customers in closing the sale with its industry-leading visualization platform. My\Vision allows users to see the products in their own space, shortening the sale cycle. This Augmented Reality (AR) tool leads consumers to the dealer locator and is made available to customers on their websites.

Shnier, founded 85 years ago, is the leading Canadian-based national floor-covering distribution company. It designs, sources, merchandises, markets, sells and distributes an extensive number of leading licensed and proprietary private label brands, globally sourced and sold to thousands of customers within multiple channels of distribution. GESCO's numerous logistical facilities are strategically located coast to coast within Canada.

Media Contact:
Kimberly Van Den Hoek
Creative Services Manager
kvandenhoek@gesco.ca
905-789-3755 ext. 2463